Timberland 50 Year Anniversary
Collaborating with the iconic brand Timberland has been an exhilarating journey. With a profound history deeply ingrained in the world of footwear and outdoor fashion, Timberland stands as a true pioneer. What sets this partnership apart is Timberland's unwavering commitment to sustainable practices. Working alongside them, we've witnessed their dedication to crafting products that not only meet high-quality standards but also prioritize the well-being of our planet. This synergy has allowed us to create meaningful designs that resonate with Timberland's ethos, making a lasting impact on both style and sustainability in the fashion industry.
Service
Brand Positioning, Business Unit Design Direction
Client
Timberland
WATC is proud to have partnered with the Timberland EU team in shaping the product design vision for the brand's monumental 50-year milestone. Through extensive research, we meticulously curated a collection of products and imagery from the rich Timberland archives. Armed with a wealth of material and data, we meticulously crafted a comprehensive guide tailored to resonate with a diverse and intricate demographic, ensuring a meaningful impact on both present and future consumers.
Potential Product Marketing Stories
WATC developed a series of logos and marks to commemorate their 50th-anniversary product lineup. Drawing inspiration from their extensive legacy within hip-hop culture, we harnessed these iconic aesthetics to resonate with a wide range of age demographics.
Best Then, Better Now, Building for the Future.
