De Nada
Designing for a woman-owned company specializing in artisanal, organic certified RTD margaritas, lovingly handcrafted in Mexico from a cherished recipe passed down by the founder's grandfather in 1968, and now bottled in an all-female facility, was a unique and inspiring endeavor for the WATC team.
Service
Logo Development, Brand Positioning, Creative Strategy, Campaign Strategy, Social Strategy, Naming + Brand Voice,
Brand Identity Systems, Website Experiences
Client
De Nada
Here at WATC, we believe that a visual vocabulary can function as a family, weaving together the rich tapestry of the company's heritage, values, and dedication. In doing so, we challenge the mundane landscape of corporate identity and rekindle the essence of art within commercial design. Our approach is rooted in creating branding that is as diverse and multi-layered as the experiences each client has to offer. Through this artistic journey, we aim to craft a brand identity that feels both authentic and resonant, speaking directly to the heart of the company's extraordinary story and commitment to quality and tradition.
In addition, De Nada is a B corp business and fund farm education in 10 different regions throughout mainland Mexico.
Color Story
The color and artwork are a celebration of Mexico's warmlines and playfulness contrasted by boldness and passion that represent Mexican culture. The design was inspired by the long history of craftwork, art, and a connection with the earth.