prana
Prana, the activewear company, approached us with the task of revitalizing its men's product vision, identity, and website representation.
Service
Creative Direction, Brand Positioning, Social Direction, Web, Brand Books
Client
prana
WATC directed teams in modernizing the brand, enhancing its appeal through trend-right apparel, engaging graphics, and consumer-influencing social media content. Moreover, by conducting in-depth consumer studies, analyzing data, and pinpointing key consumer group needs, we were able to successfully shift the brand's trajectory, and push the men's relevance and need to new heights.
Instagram Studies
New representation for Men on social media, expanding upon current reach
Design
Our task involved enhancing the website's visual appeal, user-friendly navigation, and overall efficiency, leading to a significant surge in user engagement and sales.
